NDS announced that it is strengthening its presence in China
with the expansion of its R&D, engineering and customer support
capabilities with a new facility in Shenzhen.
As part of the expansion, a new, larger office
will focus on the development of advanced set-top box software, enhanced UIs
and customised electronic programme guides (EPGs), innovative interactive
solutions and end-to-end solutions tailored to meet the specific needs of the
Chinese pay-TV market.
To support the government’s Next Generation
Broadcasting (NGB) and three network convergence initiatives, the new Shenzhen facility
will support development and integration projects dedicated to creating
revenue-enhancing, services and applications such as customised interactive
services, games and user interfaces, with a short time to market.
NDS first started working in China in 1998 and
it is an increasingly important market for us. With ongoing investment in our
Shenzhen facility, we are able to increase development, work with local vendors
and provide our Chinese customers with solutions that are tailored for the
market. In the last two years we have doubled the number of NDS employees in
China and we plan to continue substantial recruitment in the region in the
coming year,” said Sue Taylor, chairman, NDS China.
In addition to development for local markets, the
NDS R&D facility in Shenzhen, in conjunction with the existing Asia Pacific
R&D centres in Bangalore and Korea, plays a pivotal role in the development
of NDS’ next-generation technologies for global customers.
Our increased presence in China provides the
opportunity for Chinese CE and STB manufacturers to work closely with NDS’
global integration teams, providing further opportunities for international
export,” Taylor added.
By Telecomlead.com Team
editor@telecomlead.com
