Nokia has entered a patent license agreement with Samsung, allowing the use of Nokia’s video technologies in Samsung televisions.
Samsung will pay royalties to Nokia under this agreement, which is distinct from their existing 5G patent license agreement. Details of the deal remain confidential.
Nokia emphasized its leadership in video and multimedia technologies, underpinned by decades of R&D and standardization investments, with nearly €150 billion invested since 2000.
Samsung dominates TV market
Samsung has achieved a 30.1 percent share of the global TV market in 2023, solidifying its leadership position since 2006, according to Omdia report. This success stems from a strategic focus on premium and large-screen TV categories, leveraging its advanced QLED and OLED technologies.
Since its introduction in 2017, the QLED TV lineup, including the latest Neo QLED models, has exceeded 40 million cumulative sales, with 8.31 million units sold in 2023 alone.
Samsung dominates the premium TV segment with a 60.5 percent market share for TVs priced above $2,500 and a 33.9 percent share for TVs over 75 inches.
Additionally, it leads the ultra-large TV segment with a 30.4 percent share for TVs over 90 inches, bolstered by strong sales of 98-inch models.
In the OLED sector, Samsung sold 1.01 million units in 2023, capturing a 22.7 percent market share, with further growth expected as the expanded OLED lineup launches in 2024.
Baburajan Kizhakedath
