Verizon, AT&T slash data price to take on low cost carrier Sprint

American wireless carriers Verizon and AT&T will slash the price of their data plans to take on Sprint’s latest data offers.

After slashing the price by AT&T and Verizon, Sprint will continue to be the low cost wireless carrier in the U.S.

Sprint, which is majority owned by Japanese telecom major SoftBank, on 22 October announced 1 GB data for $20 against 300 MB from AT&T and 500 MB from Verizon Wireless for the same price.

Sprint CEO Marcelo Claure ever since he took over this year has been aggressive in promoting data plans. Sprint shared data allowance pack allows users to consume 1GB data for $20 per month for up to 10 lines.

ALSO READ: Sprint prices 1 GB data at $20 against 300 MB from AT&T and 500 MB from Verizon

Verizon is slashing the price of 10 GB plan to $80 per month from $100. The telecom carrier is also reducing the price of 15 GB data plan to $100 a month from $110. Verizon’s new data plan will be effective from Saturday.

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As per the revised data plan, AT&T will offer 3 GB shared data plan for $40 and 6 GB for $70. AT&T currently charges $40 for 2 GB and $80 for 6 GB. AT&T’s new offering will be announced today and will start from Sunday.

Sprint, which has the lowest data plan in the U.S., is offering savings of $60 per month to a family of four as compared with AT&T’s and Verizon’s current pricing through 2015; double the data of AT&T and Verizon; and double the high-speed data of T-Mobile.

Verizon, AT&T and T-Mobile all reported lower-than-expected bottom-line results in October.

Baburajan K
editor@telecomlead.com

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