Vodafone India today announced Vodafone U targeting young Indians who are socially active on smartphones.
India has around 200 million youth population.
Vodafone aims to cash in on the data demand of the Indian youth. The Indian telecom operator is offering 3G and 4G services to boost its mobile data business. Vodafone has not added its 2G network, which is available across the country, in the Vodafone U plan.
Vodafone India announced the special plan at a time when Reliance Jio Infocomm announced its 4G referral program to expand its 4G subscriber base. Reliance Jio, promoted by Indian billionnaire Mukesh Ambani, has already claimed that it has around 5 lakh subscribers for trials.
ALSO READ: Reliance offers referral program to bolster Jio 4G
Bharti Airtel, promoted by Indian businessman Sunil Mittal, is gearing up for a pan India 4G launch to take on the $20 billion 4G venture from Reliance Industries.
If Bharti Airtel and Reliance Jio Infocomm are successful in the mobile Internet business, Vodafone will be under pressure because the UK head-quartered telecoms has 4G presence in 5 telecom circles in India. Vodafone has already started promoting SuperNet because it does not have 4G across the country.
Vodafone U offers five benefits including Internet (Data quotas), Calls (Special Buddy Call rates), Music (Access to the Vodafone Music Library to download songs), Experiences and Lot’s more (Exclusive app experience with deals and more). Vodafone U is available for pre-paid users.
Vodafone U – for the first time users — offers 800 MB of 3G / 4G data, 200 MB of 3G / 4G data and Rs 15 talk time under the Rs 287 – Rs 339 plan for a validity of 28 days. Under the Rs 87 – Rs 93 plan, Vodafone U offers 100 MB of 3G / 4G data, 75 MB of 3G / 4G data during night hours and Rs 10 talk time for 14 days.
Vodafone U – as per the recharge plan – offers 800 MB of 3G / 4G data, 200 MB of 3G / 4G data and Rs 15 talk time for Rs 287 – Rs 335 plan for a validity of 28 days. Under the Rs 177 – Rs 198 recharge plan, Vodafone U offers 300 MB of 3G / 4G data and 150 MB of 3G / 4G data during night hours and Rs 10 talk time for 14 days.
Special benefits of Vodafone U on all plan include calls at 20 paisa per minute to three friends, data loan of 60 MB on 3G or 4G networks and 2 months free music subscription on MyVodafone App.
Sandeep Kataria, director – Commercial, Vodafone India, said: “Vodafone U is designed to facilitate the relationship between the youth and their mobile in a seamless and enriching way.”
Baburajan K
editor@telecomlead.com
