Vodafone India announced the lowest bill guarantee, free mobile insurance and international roaming benefits to Vodafone RED post-paid customers.
The strategy of Vodafone is to enhance offerings in order to increase the number of post-paid customers and bring additional revenue.
Vodafone India’s service revenue fell 20.4 percent to €3.48 billion, while adjusted EBITDA dropped 35.5 percent to €1.030 billion with an operating profit of €1.299 billion in Q4 fiscal 2017-18.
Vodafone said it’s using optimization technology to offer the lowest bill guarantee to its post-paid customers. This feature keeps the consumer on the lowest bill on their plan by billing them on the best suited plan within the RED post-paid portfolio basis their monthly usage.
Mobile phone consumers can bring friends, family and other devices under RED Together to get savings of up to 20 percent on total rentals and the convenience of paying for all under one bill.
Vodafone is also offering free subscription of Amazon Prime services for 12 months to the new RED post-paid customers.
RED Post-paid customers also get 12 months of Vodafone Play free to watch unlimited Live TV, latest movies and TV shows.
RED International, RED International+, RED Signature and RED Signature+ plan users will get free subscription of Netflix for up to 12 months.
Vodafone Red plan customers will get unlimited free calls and data in 20 countries for Rs 180 per day during international roaming.
Vodafone is offering free mobile insurance to the customers choosing RED Entertainment+ plans and above. This free-for-life-solution enables consumers to protect their smartphones from any physical or liquid damages, virus and malwares.
