Vodafone Idea has forged partnerships with upGrad, Udemy, Pedagogy, cure.fit, 1mg, MFine, Eunimart and others, to bring digital products and services, with exclusive benefits for its customers.
The move would enable the third largest telecom operator in India to enhance digital engagement, build a future stream of revenue and create a brand differentiation, besides positioning it as a larger platform of digital services, beyond the core telephony offerings.
Vodafone Idea’s partnerships with players in the areas of learning and upskilling, health and wellness, and business would enable it to offer benefits and additional proposition to customers.
Vodafone Idea CEO Ravinder Takkar said: “One of the key pillars of VIL’s business strategy is to drive partnerships and digital revenue streams, across segments. This will help us drive more value for our customers and offer growth opportunities for the business.”
Vodafone Idea customers would need to download the Vi app. The offer is available to all prepaid, postpaid Vi users and not attached to any plan or pack.
