American Express and Verizon Wireless announced they will
integrate Serve, a next-generation digital payment and commerce platform, on
many Verizon mobile phones and tablets.
Over the coming months, Verizon Wireless customers will
be able to establish Serve accounts that will enable them to make payments and
redeem offers for goods and services directly from their mobile phones and
tablets using Serve.
Serve simplifies the online checkout experience by
authenticating a mobile number, then allowing a customer to make a purchase
on-screen. Verizon Wireless customers who use Serve can expect to buy goods and
services on their mobile phone in just a few clicks.
Merchants who accept Serve mobile payments will enjoy a
streamlined option for processing and settlement. The Serve card is currently
accepted by the millions of merchants in the United States who accept American
Express.
American Express and Verizon Wireless will also collaborate
to source, distribute and simplify redemption of online and mobile offers with
participating merchants through the use of the Serve account.
The two companies are also working with Payfone to
support Serve checkout on Verizon Wireless
devices. Payfone’s pre-authorization and intelligent
routing features will help Verizon Wireless customers who use the Serve
application make mobile payments simply and securely.
Our collaboration with Verizon highlights the speed at
which Serve is evolving to reach a wide audience,” said Dan Schulman, group
president, Enterprise Growth, American Express.
Verizon Wireless customers will soon be able to
complement their busy lifestyle with a trusted payment platform that delivers a
fast, flexible and secure way to manage their day-to-day mobile purchases, and
together we’re taking the necessary steps to make mobile commerce a reality.
Serve provides a quick and intuitive way for our customers
to use their mobile service in a refreshingly convenient way. Our commitment to
building the entire mobile payments ecosystem, through our Isis joint venture
and now with Serve, gives customers incredible new ways to use their mobile
devices,” said Greg Haller, president, Enterprise and Government, Verizon
Wireless.
By Telecomlead.com Team
editor@telecomlead.com
