Tariff War: MTS India launches Zero Paisa scheme to make unlimited MTS to MTS local and national calls

By Telecom Lead
Team: Sistema Shyam TeleServices (MTS India) has launched MTS Super
Zero for its new and existing prepaid voice customers.

MTS
customers will now be able to make unlimited MTS to MTS local and national
calls at a rate as low as Zero Paisa. Furthermore, customers availing
Super Zero can also enjoy free local and national SMSs.

TelecomLead.com
recently predicted that new operators will be announcing cost effective schemes
to attract new customers.

Cellular tariff war in the offing

New operators are
offering low tariff at a time when telecom operators are showing poor
profitability.

Airtel profit down 22 percent in Q3

Higher
tax provisions impacted Airtel’s net income to nosedive by 22 percent to Rs
1,011 crore in Q3 2011-12 from Rs 1,303 crore in the corresponding quarter
previous fiscal.

Bharti
Airtel has posted 17.1 percent increase in consolidated income in Q3 FY 2011-12
to Rs 18,477 crore. India and South Asia showed 12.1 percent revenue growth
aided by improvement in realization rates. Africa revenues grew 16.1 percent
to  $1.05 billion.

In a short span of time, MTS in India has secured over 15
million wireless subscribers and under the MBlaze brand provides mobile
broadband services to more than 1.5 million customers in over 300 cities across
the country.

MTS’ Super Zero initiative
is to suit every pocket with choice of daily, weekly and monthly offerings. MTS
prepaid voice customers can avail this offer across India through
recharges ranging from Rs.17 up to Rs.147 from a retail network of 1200 branded
retail outlets and over 300,000 retail
outlets.

We have specially
designed MTS Super Zero to empower our customers with the freedom to talk more
and stay connected with their friends and business associates. I am
confident that both our new and existing customers will find our Super Zero
initiative extremely exciting as it enables them to make calls at as low as
Zero Paisa,” said Leonid Musatov, chief marketing & sales officer at MTS
India.

Sistema Shyam
TeleServices nationally operates its telecom services under the MTS brand with
over 15 million wireless customers.

The carrier said that
the launch of MTS -Super Zero’ is supported by a 360 degree
communication campaign involving above the line and below the line initiatives.

A few days back, MTS India announced a special offer for Mumbai residents to celebrate Valentine’s
Day. This Valentine’s Day, MTS offers a free helicopter ride over the skyline
of Mumbai for 10 lucky couples. 

By Danish Khan
editor@telecomlead.com