American wireless carrier Sprint – in a direct bid to take on AT&T, Verizon and T-Mobile – announced that it would reimburse all of the costs to switch.
Sprint, which is owned by SoftBank of Japan, is inviting wireless subscribers from AT&T, Verizon and T-Mobile to join its growing subscriber base of 56 million.
The wireless operator said it will be taking care early termination fees and remaining payments on phone installment plans. The Sprint offer is unlimited. This means, Sprint will reimburse any amount to wireless users who are ready to switch to Sprint.
Sprint is pitching again with its network quality.
Tom Roberts, senior vice president-Marketing, Sprint, said: “We have invested millions of dollars in our network and offer the most competitive rate plans in the industry. And, now we are making it easy to see what Sprint is all about by paying your costs to switch including early termination fees.”
The company is also citing the latest RootMetrics report for second half 2014 to ensure that it will be getting enough customers from its rivals. The latest report from RootMetrics, a mobile analytics firm, showed that Sprint had the highest net gain in first-place or shared first-place RootScore and network award wins in Overall Performance, Reliability, Call and Text performance.
Customers need to switch to Sprint and turn in their current phone. Sprint will refund the switching costs within approximately 15 days of completing the online registration and providing a bill that shows the early termination charge or device balance due.
Baburajan K
editor@telecomlead.com
