American wireless carrier Sprint today announced its deal with RadioShack to double retail presence in the U.S.
As per the agreement between Sprint and General Wireless, Sprint will expand its branded store distribution by approximately 1,750 stores.
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Sprint and General Wireless will set up co-branded stores to sell mobile devices across Sprint’s brand portfolio as well as RadioShack products, services and accessories.
“This deal would allow Sprint to grow branded distribution cost-effectively in prime locations,” said Sprint CEO Marcelo Claure. “Sprint and RadioShack expect to benefit from operational efficiencies and by cross-marketing to each other’s customers.”
Sprint will effectively operate a store within a RadioShack store, occupying nearly one third of the retail space of each location. Sprint employees will sell mobile devices and plans on all Sprint brands including Boost and Virgin Mobile. The stores will be co-branded with Sprint being the primary brand on storefronts and in marketing materials.
Sprint currently has more than 1,100 company-owned retail stores, which would more than double if the transaction is approved.
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