MTN refines Ambition 2025 strategy, reshuffles leadership to drive growth

MTN Group has unveiled a sharpened strategy and a wide-ranging leadership shake-up as the telecoms giant prepares for the next phase of its growth beyond 2025.

MTN Group CEO Ralph Mupita
MTN Group CEO Ralph Mupita

Following a strategic review of its Ambition 2025 plan, the board confirmed that the current priorities remain relevant but said the group will streamline its focus into three core platforms — Connectivity, Fintech and Digital Infrastructure. MTN said this shift is designed to capture growth opportunities from rising data adoption and financial inclusion across Africa.

Under the new approach, the company will push deeper into home connectivity, simplify digital services, scale its fintech platform, and expand investments in fibre, data centres, towers and satellite partnerships. MTN will also step up the use of artificial intelligence across its operations to drive efficiency and value creation.

MTN Group President and CEO Ralph Mupita said: “The changes will support the accelerated execution of our strategy beyond 2025 as well as greater value creation for stakeholders over the medium term.”

Leadership Changes Effective November 1, 2025

As part of the transition, MTN announced several senior management changes.

Tsholofelo Molefe, Group CFO, will also take charge of mergers and acquisitions. Kholekile Ndamase, currently Chief M&A Officer, will report directly to her.

Ismail Jaroudi, VP of Middle East and North Africa, will step down from the executive committee to take on a special projects role, while continuing as CEO of MTN Dubai.

Ebenezer Asante will head operations in Ghana, Southern and East Africa, covering markets including Uganda, Rwanda, Zambia and Liberia.

Karl Toriola, CEO of MTN Nigeria, will assume additional responsibilities for Francophone Africa, overseeing markets such as Cameroon, Côte d’Ivoire, Benin and Congo Brazzaville.

In South Africa, Ferdi Moolman, currently Group Chief Risk Officer, will succeed Charles Molapisi as CEO and Executive Director of MTN SA. Yolanda Cuba, who has been VP for Southern and East Africa, will become Deputy CEO and Executive Director of MTN SA.

On the technology front, Mazen Mroué will focus exclusively on Digital Infrastructure, leading the expansion of fibre, data centres and non-terrestrial partnerships. Charles Molapisi will return to his former role as Group Chief Technology and Information Officer, tasked with accelerating AI adoption across the group.

Meanwhile, Selorm Adadevoh, Group Chief Commercial Officer, will also take on responsibility for Strategy and Transformation, while Chika Ekeji will step down from the executive committee to focus on growing emerging businesses.

Preparing for the Future

MTN said a replacement for the Group Chief Risk Officer will be announced in due course, while Paul Norman, Group Chief Human Resources Officer, is set to retire at the end of 2026.

The company stressed that the changes are aimed at strengthening execution of its growth plans and delivering higher returns across key markets, particularly South Africa, Nigeria and Francophone Africa.

TelecomLead.com News Desk

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