By
Telecom Lead Team:
AudienceScience, a digital marketing technology company, announced that mobile
major Deutsche Telekom is using the AudienceScience Gateway as its audience
delivery solution.
The Gateway
is designed to allow the group to monitor its own information, define and
engage with relevant audience segments, and use this knowledge for managing
targeted advertising campaigns.
This
partnership with Deutsche Telekom is an illustration of AudienceScience’s
growth and momentum within international markets.
AudienceScience’s
presence is helping partners focus their digital campaigns via its technology
and data, delivering access to digital audiences at scale across multiple
channels for the world’s largest advertisers, agencies and publishers.
Deutsche
Telekom will leverage the Gateway technology to enable Interactive Media and
Scout24 Group to provide more targeted and relevant messages via online
campaigns to the appropriate audience at the right time of engagement.
“Deutsche
Telekom is a blue-chip global company well-known for its excellence in customer
service and technology infrastructure. We’re very excited to be their
technology partner, helping them to achieve their marketing objectives,”
said AudienceScience
CEO Jeff Pullen.
AudienceScience
allows the mobile service provider to compile existing information on its own
platform in compliance with data protection regulations, usefully put it into
context and therefore precisely define consumer segments that they can contact.
This will benefit a wide range of Telekom units.
“We
were looking for a solution that gives us greater control over our database and
enables us to use it more effectively,” said Matthias Schmidt-Pfitzner,
senior vice president Advertising at Deutsche Telekom.
Deutsche
Telekom has more than 128 million mobile customers, 35 million fixed-network
lines and approximately 17 million broadband lines (as of September 30, 2011).
The Group generated
revenues of EUR 62.4 billion in the 2010 financial year — more than half of it
outside Germany (as of December 31, 2010).
