By Telecom Lead Team:
Mobile service provider Verizon Wireless and Alcatel-Lucent are joining hands
to showcase how mobile commerce applications can help consumers save money
while benefitting retailers.
Using the Near Field
Communications (NFC) technology and intelligent devices to offer coupons over
telecom networks to the consumer’s mobile device, mobile commerce creates an
experience that is customized for the shopper and provides retailers with
redemption information that can be used for loyalty programs and accurate
inventory management.
Alcatel-Lucent and
Verizon Wireless showcase how merging mobile commerce with other applications
can help create new retail business models, both at store locations and at
home.
As part of the CES demo,
a consumer receives a coupon through a Near Field Communications-enabled device
which can then be redeemed via an interactive Virtual Personal Stylist (VPS)
kiosk.
The Virtual Personal
Stylist is a concept from the ng Connect Program, founded by Alcatel-Lucent now
with more than 125 member companies. The demo includes new technology and
cloud-based processing from CradlePoint, Systech, TelePresence Tech, [TC]2,
Vidyo and VisionMAX – along with Alcatel-Lucent and Verizon Wireless – to
create a personalized shopping experience.
“In today’s digital
economy, connectivity has become as important as any utility for consumers. At
CES, we are working with Verizon Wireless to highlight the new breed of
applications and capabilities – such as mobile commerce – that were once viewed
as futuristic, but are now becoming possible based on the power, reliability
and ubiquity of today’s mobile networks,” said Robert Vrij, president of
the Americas region for Alcatel-Lucent.
With 4G LTE network,
Verizon Wireless
covers more than 200 million people in 190 markets.
Following CES, the demos
will be featured in the Verizon LTE Innovation Center in Waltham, Mass. Verizon
established its Innovation Program to encourage collaboration and help advance
the 4G LTE ecosystem.
