Telecom Lead Africa: Bharti Airtel has achieved its 60 millionth customer in Africa.
Airtel has added 10 million customers across its operations in 17 African countries in less than 12 months of having crossed 50 million subscribers.
Airtel is celebrating its landmark achievement in Africa at a time when Indian business is pruning its inactive mobile users.
“Since launching the Airtel brand in Africa in 2010, Airtel has been on a steady growth path,” explains Andre Beyers, chief marketing officer, Airtel Africa. “The ability to communicate with each other is no longer a privilege on this continent, but a necessity. Airtel remains committed to ensuring that it continues to provide innovative and relevant communications solutions to all, which positively impacts as many lives as possible.”
Since celebrating its 50 millionth customer, the company has rolled out its 3.75G network to 14 countries. Reaching speeds of up to 21 mbps, Airtel’s 3.75G network is one of the fastest available globally and will be immensely beneficial to large Corporates, Small and Medium Businesses and the Youth.
With the recent launch in Madagascar and Burkina Faso, Airtel Money, Airtel’s mobile money platform, Airtel Money, is now live in 14 countries across Africa.
Over the last year, Airtel has reduced the number of sites running solely on diesel by more than 50 per cent through the use of innovative models such as a Hybrid Battery Bank. By 2013, the Company aims to completely eradicate the constant use of diesel to power its network. This means no site will rely solely on diesel power 24 hours a day.
Moving forward, Airtel is hoping to grow its subscriber base on the continent through maintaining a strong focus on rural penetration, innovation and customer responsiveness.
