Telecom network operator Bharti Airtel announced its investment in redesigning of its online recharge and payments interface to improve mobile customer experience.
Mobile subscribers of Bharti Airtel currently can make online recharges for their pre-paid mobile and DTH accounts through a host of mobile wallets/digital platforms resulting into increase in customer complaints relating to online recharges.
Airtel, which is investing Rs 60,000 crore in three years for telecom network and enhancement of customer experience, will integrate all mobile wallets on its website and other digital platforms like MyAirtel app. Airtel customers will have these wallets as payment options along with other modes such as credit card, debit card and net banking.
Bharti Airtel said customers can recharge their pre-paid mobile, DTH accounts and pay post-paid, broadband bills through a unified online interface on the Airtel website and MyAirtel app with the convenience of making payments via the mode of their choice.
“Based on customer feedback and in order to deliver a more consistent digital experience, we have decided to refresh our online recharge interface and bring all payment platforms under a single umbrella,” said Ajai Puri, director – Market Operations, Bharti Airtel (India & South Asia), in a statement issued on Monday.
Airtel said it has revamped company owned company operated Airtel stores across the country as a one stop shop for all customer requirements. The telecom company has nearly 550 COCO stores in multiple formats across the country. In addition, Bharti Airtel has over 2400 franchisee retail stores across India.
