ZTE to shift focus from being product-oriented to solutions-oriented business

Telecom Lead Asia: Chinese telecom equipment maker
ZTE said it will continue its commitment to technological innovation. The
company will shift from being product-oriented to a solutions-oriented
business.

 

We intend to further consolidate our market position by
expanding into the government enterprise and service sectors. We also seek to
increase sales to mainstream carriers. This is part of our ongoing strategy of
focusing on major nations and mainstream carriers,” said ZTE Chairman Hou
Weigui.

 

In 2011, equipment investments by the telecommunications
industry varied by region across the globe. During the year, ZTE adjusted its
product lines to continue to provide comprehensive integrated solutions to
carriers. A range of measures designed to improve efficiency and optimize
production processes also were introduced,” Weigui added.

 

In addition to the company’s growth in global market
shares, ZTE sustained its strength in patent applications. Based on an
announcement by the World Intellectual Property Organization (WIPO), ZTE filed
for the most PCT patents of any company worldwide in 2011 with 2,826 filings.

 

Of these, more than 60 percent were related to smart
terminals and new technologies such as LTE/3G, cloud computing and The Internet
of Things. The company’s 4G/LTE patent applications accounted for 7 percent of
patents applied for by global telecom vendors. Its smartphone-related patents
applications were the fourth-largest globally and No. 1 nationally.

 

In 2011, the company reinforced its position in emerging
markets. ZTE sustained relatively fast year-on-year revenue growth from its
international business.

 

Meanwhile, ZTE has posted 23 percent increase in revenue
to RMB 86 billion in 2011. Net profit was RMB 2.06 billion, down 36.6 percent
from 2010. 

Domestic and overseas operating revenue of ZTE grew 22.7
percent and 24 percent respectively. In 2011, ZTE’s terminal products revenue
grew to RMB 26.93 billion, up 52.6 percent from the previous year.

 

In emerging markets, ZTE completed deployments of MTN and
América Móvil. It strengthened cooperation with operators such as Telefonica
and France Telecom. In Europe, the company’s system equipment has been
implemented by nine of Europe’s top 10 operators. In Japan, ZTE was selected by
Softbank for TD-LTE projects.

 

The company strengthened in the TDD area with promotion
of TD-LTE in 2011. ZTE secured over 30 commercial LTE contracts and worked with
over 100 operators around the globe to build testing networks during the year.

 

MTN Nigeria selects ZTE to deploy 3G networks in Nigeria

 

Chinese mobile equipment maker ZTE has signed a deal with
MTN Nigeria to deploy GSM/UMTS networks in Nigeria. ZTE will help MTN Nigeria
modernize and expand its mobile network in two economically developed regions
including 8 states.

 

editor@telecomlead.com

 

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