Xtract, a provider of social intelligence-powered advanced predictive
analytics technologies and solutions and Nokia Siemens Networks, a global
enabler of telecommunications services, announced that they will jointly
deliver a Predictive Analytics solution to mobile operators globally.
With advanced capabilities for analyzing and segmenting customers, the
solution helps operators reduce churn and target their marketing campaigns more
effectively.
Nokia Siemens Networks offering provides a superior platform for our advanced
predictive analytics solutions to deliver industry’s best prediction accuracy,
below-the-line take-up rates, and profiling for automated customer experience
management,” said Mika Lindholm, CEO of Xtract .
Operators around the world will be able to unleash the power of
subscriber data, including insight from social networks. For their customers,
the benefits are proactive and relevant response to their needs,
personalization of marketing campaigns, and more effective customer care,”
Lindholm added.
When integrated with other capabilities in the Nokia Siemens Networks’ offering for
Customer Experience Management, such as campaign management, the Social
Analytics solution strengthens the insight generated for the departments across
the operator organization.
Social Analytics is a powerful tool to enhance the customer experience,
which is a top priority for many operators. It provides valuable insight for
automated action, such as targeted promotions, to reduce churn and increase
subscriber ARPU. In one of our recent projects for an operator in the Middle
East and Africa we demonstrated improved results of the monthly promotion
campaigns by more than 100 percent,” said Matthew Dove, Head of Solutions and
Portfolio Management in Consulting and System Integration, Nokia Siemens
Networks.
The Xtract solution will be offered to the market as part of the overall
Nokia Siemens Networks Business Solutions portfolio and as a stand-alone
product.
By Telecomlead.com Team
editor@telecomlead.com
