Telecom Lead India: Shipments of 3G-enabled mobile
handsets in India touched 4.7 million units during January-March 2012.
While this was a decline of 7.8 percent over the 4Q 2011
(October-December 2011), it was a growth of 34.3 percent over 1Q 2011
(January-March 2011).
“With the recently announced reduction in tariffs of
3G services by as much as 70 percent by leading India telecom service
providers, the market for both 3G-enabled devices and mobile broadband-driven
content is likely to see an upward trend in adoption in the forthcoming
quarters,” said Tarun Pathak, Analyst, CMR Telecoms Practice.
The overall India mobile handsets market registered sales
of 50.2 million units during January-March 2012.
In the overall India mobile handsets
market, Nokia retained leadership position with 23 percent share, followed
by Samsung at second position with 14.1 percent and Micromax at third position
with 5.8 percent, in terms of sales (unit shipments) during January-March 2012.
India Monthly Mobile Handset Shipments (millions of
units), January-March 2012
|
Device Type |
January-March 2011 |
October-December 2011 |
January-March 2012 |
QoQ Growth (Jan-March 2012 vs. Oct-Dec 2011) |
YoY Growth (Jan-March 2012 vs. Jan-March 2011) |
|
Featurephones |
43.7 |
45.2 |
47.5 |
5.1 percent |
8.7 percent |
|
Smartphones |
2.3 |
3.4 |
2.7 |
-20.6 percent |
17.4 percent |
|
Total |
46.0 |
48.6 |
50.2 |
3.3 percent |
9.1 percent |
Total India smartphone sales touched 2.7 million units
during January-March 2012.
Samsung emerged as the leader in the smartphone segment
with a 40.4 percent share, followed at No. 2 and No. 3 by Nokia with 25.5
percent and RIM with 12.3 percent share respectively.
India MobileHandsets Market: Shares of leading Vendors in
Smartphones
|
Vendor Name |
Jan-March 2012 |
|
Samsung |
40.4 percent |
|
Nokia |
25.5 percent |
|
RIM |
12.3 percent |
In Q1 2012, Samsung launched seven new smartphone models
in India, further tightening its grip on sales in different price bands between
INR 7,500 to INR 27,000. This is the range in which the company sells its
portfolio of smartphones currently. It excludes products like the Samsung
Galaxy Note, which, with a 5″ screen is categorized under the category of
media tablets / tablet PCs. Indian mobile handset vendors have also started
aggressively widening their Android-based smartphones portfolio.
