Tag: smartphone market
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Africa Smartphone Market Grows 13% in 2025 to 84.4 mn, Omdia Forecasts 23% Decline in 2026
Africa’s smartphone market ended 2025 on a strong footing, with fourth quarter shipments rising 14 percent to 23.1 million units, according to new research...
Vietnam Smartphone Market 2025: Samsung Leads with 26% Share as Premium, AI and Security Drive Industry Shift
The Vietnam smartphone market in 2025 has entered a decisive transition phase, moving from a volume-driven battleground to a premium-first growth model. Consumers are...
Europe Smartphone Market 2025: Samsung Leads as Shipments Fall 1% to 134.2 mn, Apple Hits Record 27% Share
The European smartphone market declined 1 percent in 2025 to 134.2 million units due to subdued consumer demand and new regulatory requirements around eco-design...
Thailand Smartphone Market Share 2025: Samsung Leads as OPPO, Xiaomi, Apple and vivo Compete on Premium Growth, Pricing
Thailand’s smartphone market in 2025 and early 2026 reflects one of Southeast Asia’s most balanced competitive landscapes, where Android vendors dominate volume while premium...
Philippines Smartphone Market Share 2025: Transsion Dominates Budget Segment as Xiaomi, Samsung, vivo and OPPO Battle on Pricing and Consumer Trust
The Philippines smartphone market in 2025 and early 2026 is defined by aggressive pricing, budget-driven demand and rising consumer concerns around online fraud. Shipment...
