ZTE Corporation announced that it had shipped 60 million
terminal products including 35 million handsets in the first half of 2011.
This represents an approximately 30 percent increase
year-on-year in handsets shipped and resulted in the firm experiencing a 400
percent increase in smartphone sales and 300 percent US market growth.
Under its innovative smart terminal strategy announced at
the beginning of 2011, sales of ZTE smart
terminals reached five million units in the first half of 2011, a 400 percent
increase year-on-year. In 2011, ZTE’s Blade also became one of the world’s
top-selling smartphones.
Through partnerships with approximately 80 operators
globally, ZTE’s Blade is now available in nearly 50 countries and regions. The
Blade’s daily sales in China are the nation’s highest for Android smartphones,
averaging 16,000 units per day.
ZTE has now sold 2.5 million Blade handsets globally and
expects to break the five million mark this year. The firm also aims to ship 12
million smart terminals in the second half of the year.
As a result of this strategy, the company has grown in
market share in four major strategic markets: China, North America, Europe and
Latin America.
In China, ZTE’s handset business is growing at a rate of
over 20 percent. This can be attributed to the company’s partnership with the
nation’s three top operators to create custom-made Android smartphones.
Further, as a result of its partnerships with top
carriers in the United States, sales of ZTE handsets there rose 300 percent in
the first half of 2011.
In Europe, ZTE is partnering with over 65 operators on
smartphones, with its handset sales increasing over 30 percent in the region in
the same time period.
In Latin America, ZTE’s share of the Brazilian market
rose 46 percent and the company secured investment for a high-tech industrial
park is slated to become the country’s biggest telecommunications research,
production and training center and ZTE’s first R&D location in Latin America.
Market analyst IDC’s World Mobile Phone Tracker July 2011
report states that ZTE became the fifth-largest mobile phone vendor in the
world after it shipped the units in the first two quarters of the year.
The firm gained an overall market share increase to 4.5
percent from 3.3 percent a year earlier and is the only Chinese company in the
top five.
According to the report, ZTE and Apple are the only two
vendors among the top five that experienced over 30 percent gains in market
share growth. ZTE has now gained more than 30 percent in market share for five
consecutive years.
We are pleased with the success of the Blade worldwide
and of our other handsets in other major markets. We aim to launch over 30
smart terminals during the remainder of 2011, including middle to high-end
smartphones such as SKATE, Windows Phone 7 and TD-LTE dual-module and
dual-waiting models,” said He Shiyou, executive vice president, ZTE.
By Telcomlead.com Team
editor@telecomlead.com
