Telecom Lead India: Samsung, Nokia and Apple are the
top three players in the mobile phone market based on volume share in Q1 2012.
Samsung shipped 93.5 million handsets worldwide and captured
25 percent market share.
Nokia’s mobile phone shipments touched 82.7 million.
Apple shipped 35.1 million phones in the first quarter.
Samsung has overtaken Nokia as the leading mobile handset
vendor in Q1 2012.
Strategy Analytics said global handset shipments grew a
modest 3 percent annually to reach 368 million units in the first quarter of
2012.
As volumes contracted in key developed markets like Western
Europe and North America, global handset shipments grew just 3 percent annually
to reach 368.0 million units in Q1 2012. Five years after Samsung captured the
number-two spot from Motorola, Samsung has finally become the world’s largest
handset vendor in volume terms,” said Alex Spektor, associate director at
Strategy Analytics.
Nokia’s handset shipments declined 24 percent to 82.7
million units in Q1 2012. Volumes were squeezed at both ends, as low-end
feature phone shipments in emerging markets stalled and high-end Microsoft
Lumia smartphones were unable to offset the rapid decline of Nokia’s legacy
Symbian business.
Apple shipped 35.1 million handsets worldwide in Q1 2012,
nearly doubling from 18.6 million units in Q1 2011.
Apple achieved its highest ever marketshare in the overall
handset category, capturing 10 percent of global shipments during the first
quarter of 2012. Demand for the new iPhone 4S model remained strong in the
United States and Japan, while the recent launch of the 4S in China was a
timely contributor to Apple’s rapid growth.
Strategy Analytics expects Apple to grow further in the
second quarter of the year, but the upcoming launch of Samsung’s new Galaxy S3
flagship model could slow iPhone’s growth in some regions if it is well
received by operators and consumers.
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Global Handset Vendor Shipments and Market Share in Q1 |
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Global Handset Shipments (Millions of Units) |
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Q1 ’11 |
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Q1 ’12 |
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Samsung |
68.9 |
93.5 |
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Nokia |
108.5 |
82.7 |
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Apple |
18.6 |
35.1 |
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Others |
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160.4 |
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156.7 |
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Total |
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356.4 |
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368.0 |
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Global Handset Vendor Marketshare percent |
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Q1 ’11 |
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Q1 ’12 |
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Samsung |
19.3 percent |
25.4 percent |
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Nokia |
30.4 percent |
22.5 percent |
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Apple |
5.2 percent |
9.5 percent |
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Others |
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45.0 percent |
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42.6 percent |
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Total |
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100.0 percent |
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100.0 percent |
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Global Handset Shipments Growth Year-over-Year |
19.4 percent |
3.3 percent |
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