The Indian smartphone market grew for the fifth consecutive quarter with 46 million units shipped, marking a 5.6 percent growth, IDC report said.
Vivo (15.8 percent), Oppo (13.9 percent), Samsung (12.3 percent), Realme (11.5 percent), Xiaomi (11.4 percent), Apple (8.6 percent), Pocco (5.8 percent), Motorola (5.7 percent), iQOO (4.2 percent), and OnePlus (3.6 percent) are the top 10 smartphone brands in India.
Apple posted its largest quarterly shipment in India, reaching 4 million units, primarily driven by the iPhone 15 and iPhone 13.
Discounts, financing options, extended warranties, and cashback offers across channels spurred growth, especially for flagship models from Apple and Samsung, Upasana Joshi, Senior Research Manager, Devices Research, IDC Asia Pacific, said.
IDC said 38 million 5G smartphones were shipped in the quarter.
5G smartphones comprised 83 percent of shipments, up from 57 percent a year ago. There was a 20 percent decrease in 5G average selling prices (ASPs) to $292. The mass budget segment (US$100-$200) of the Indian 5G smartphone market almost doubled, reaching 50 percent share.
The Average Selling Price (ASP) of smartphones grew 0.9 percent to $258. The entry-premium segment (US$200-$400) saw strong growth of 42 percent, led by OPPO, Samsung, and vivo. The premium segment (US$600-$800) surged 86 percent, dominated by Apple’s iPhone 15/13/14 models.
Shipments to online channels grew by 8 percent, now accounting for 51 percent of the market. Apple became the second largest online player.
Vivo has retained its lead in market share, driven by the Y series. OPPO recorded the highest growth among top brands, thanks to affordable models like A3x and K12x. Emerging brand Nothing and brands like Motorola and iQOO also showed significant growth.
Higher inventory levels are expected in Q4, with low single-digit growth predicted for the year. Growth in 2025 is anticipated to come from affordable options and AI-driven smartphone features.
