Tanishq, a
jewellery brand in India from the Tata Group, announced the launch of a mobile
application for Karvachauth that symbolizes
pure love of a wife for her husband, when she prays for his long life.
The mobile application turns
the screen of your phone into a -sieve’ / -chalni’, through which one can see
the moon. This app has been created for Andriod, Apple and Symbian platforms
and is also available on the Tanishq Facebook
page for downloading.
With young girls and the newly married woman, being active on social
networking sites like Facebook, such an app will surely create buzz amongst
women. We are confident that this kind of an initiative will help the brand
engage with traditionally rooted modern Indian women at a newer level. This is yet
another example of great synergy of our rich Indian culture with technology and
we at Tanishq are happy to bring to our customers,” said Bhuwan
Gaurav, head Marketing Tanishq.
Besides creating
application, Tanishq has also introduced special
Karvachauth Collection. Finely crafted in 18k gold and studded with
certified diamonds, this can be the perfect gift for your better half on the
occasion of Karvachauth.
By Telecomlead.com Team
editor@telecomlead.com
