The tablet market in the Asia Pacific (including Japan and China) region rose 12.9 percent year-over-year in 2021 to 56.4 million, according to IDC.
Tablet shipments in Asia Pacific region are expected to grow by 1.5 percent in 2022 to 57.2 million units as supply improves and robust demand continues.
Apple (38.4 percent share in 2021), Samsung (14.3 percent), Huawei (12.9 percent), Lenovo (12.6 percent) and Honor (4.2 percent) are the leading tablet suppliers in the Asia Pacific region.
The tablet market — consumer grew 20.7 percent in 2021 to 43 million. “With the e-learning, home entertainment and working-from-home needs triggered by the pandemic, the demand for tablets continued,” says Jennifer Kwan, Senior Market Analyst for Client Devices Research at IDC Asia Pacific.
The tablet market — commercial increased 6.5 percent in 2021. The private sector expanded with use cases in areas like food delivery services. The education segment declined, but shipments were still largely above pre-pandemic levels, supported by sizable education projects in Japan, India, Korea, and the Philippines.
Several newcomers entered the Android tablet market in 2021, including Xiaomi and Realme who launched new tablet models in 2021Q3, as well as Nokia and Motorola in 2021Q4. More new vendors are expected to launch tablets in 2022, including OPPO and vivo.
The IDC report said government initiatives to support hybrid learning models for students will continue to create opportunities for tablet makers in the education sector; education projects in Japan, Korea, Malaysia, Philippines, Taiwan and Vietnam are expected to deploy in 2022.
