Smartphone market in the Philippines dropped 8.6 percent to 16.3 million units in 2022, according to IDC.
Smartphone market leaders in the Philippines are Realme (22.8 percent share), Transsion (17.9 percent), OPPO (14.1 percent), Samsung (13.5 percent) and Xiaomi (11.4 percent) in 2022.
“Both consumer and vendor confidence have been seriously dampened as inflation progressively soared throughout 2022 ending the year at a 14-year high,” says Angela Medez, Senior Market Analyst at IDC Philippines.
Realme has maintained the top spot in 2022 in the Philippines by launching several new smartphones in the narzo series to cater to the price-conscious customer.
Transsion was the only smartphone company in the Top 5 rankings that registered growth. Both of its Infinix and Tecno brands upscaled their products in bringing in more models in the higher price range of US$100+, such as Infinix’ Note series and Tecno’s Pova and Camon series, while itel continued to cater to the entry-level segment.
IDC is lowering its forecast for 2023 as smartphone vendors will remain cautious in their shipments amid the looming economic uncertainties and accelerating inflation in the Philippines.
