Smartphone vendor OPPO Mobiles today said it will have 10 mobile phones across categories by December 2014 from the current 4 models. It will also expand its retail and service center presence.
OPPO Find 7 will be launched by mid-2014, the company said.
The company is trying to take on smartphone majors such as Samsung, Sony, LG, Lenovo, Nokia, Apple, Micromax, Karbonn, etc.
Tom Lu, CEO, OPPO Mobiles India, said: “We are aggressively focusing on steady market expansion and after-sales service network in order to enhance our customer out-reach and satisfaction.”
The company does not share specific targets in terms of retail expansion and service centers. Both are vital for the growth of OPPO in India.
Recently, Samsung, India’s #1 smartphone vendor, said it will open 4,000 new stores across small towns in India. The Korean devices vendor, which recently announced the launch of Galaxy S5, will launch these stores in Indian towns with population of less than 100,000.
Samsung India country head Vineet Taneja said the company is planning to setup 1,000 stores in tier IV and V cities with more to follow in the coming years. Samsung has already opened 10 such stores on a pilot basis in some of the small towns. At present, Samsung has 2,000 exclusive brand stores in India under the franchisee model, of which 1,100 are of the Smartphone Cafe format, where only smart phones and tablets are sold.
The Chinese mobile phone manufacturer entered the Indian market in early 2014 with its flagship device OPPO N1 smartphone. Besides the OPPO N1, a 5.9” screen smartphone, OPPO’s current India portfolio includes the OPPO R1, OPPO Find 5 and OPPO Neo.
The company will be opening off-line stores throughout the country to better user experience with on-site service and an overall more personal experience with products.
The company retails through its sales and service network in 12 major cities – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Kolkata, Pune and Lucknow.
OPPO is expanding in India at a time when Chinese smartphone vendors such as Huawei, ZTE and Lenovo are not doing well in the phone space in the country.
