Indian smartphone maker Micromax Informatics announced a strategic investment in Scandid, an app that helps customers compare prices and discover discounts across top e-commerce and local retailers.
Micromax did not share financial details.
The Scandid investment further reinforces Micromax’s foray into application services and building an integrated mobile ecosystem.
“We believe that Scandid has an edge with its offering in the mobile shopping scenario and we will be able to bring value to our customers,” said Micromax co-founder Rahul Sharma.
Scandid is a free mobile first shopping discovery and price comparison app, which compares prices across 10 million products from 200 online merchants. Users can discover discounts across Flipkart, Snapdeal, Amazon and hundreds of other ecommerce stores. Scandid also provides information from local retailers.
Sushil Choudhari and Bhaskar Thakur are the founders of Scandid.
“Micromax’s investment will help us reach the last mile customer and strengthen our position as the leading mobile shopping destination,” said Sushil Choudhari.
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