Huawei Technologies has named Yu Chengdong (Richard Yu), chief executive officer of its consumer business, as the chairman of the unit, Reuters news report said.
He Gang, the consumer business group’s chief operating officer, will be CEO.
Huawei’s consumer unit includes its smartphone business.
There has been no change to Richard Yu’s role as chairman of Huawei’s smart car solutions business.
Richard Yu has remained one of Huawei’s highest-profile executives, from headlining as a speaker at major industry events like CES before the U.S. restrictions to appearing with bloggers to pitch new products and Huawei’s innovation.
In September, Richard Yu appeared at a Huawei product launch where supporters packed a stadium and chanted “far, far ahead,” a phrase that has gone viral in China to describe Huawei’s competitiveness.
Meng Wangzhou, Huawei’s CFO and the daughter of the company’s founder, said last year that Huawei was no longer in the crisis mode it had hit with U.S. sanctions.