Steve Jobs was already prepared for his exit by nurturing a new leader in Tim Cook. iPhone 4S was the first major product unveiled by Apple after Cook took over as the CEO. When Steve Jobs resigned as CEO and when Apple unveiled iPhone 4S, the stock price of Apple tanked.
The demise of the iconic leader will pose many challenges to Apple despite the presence of a strong board and young leaders to strengthen the Apple leadership in the digital world. In the long run, Apple could continue to pose challenges to Microsoft, Google, Samsung and HTC.
Apple has traditionally been focusing on Americas for its majority sales in terms of volume as compared to the other regions. The second largest contributor is Europe (see the chart below). In all regions, Apple posted more than 50 percent growth in Q3 2011.
Incidentally, Apple is yet to strengthen presence in Asia Pacific (including China and excluding Japan) Africa and the Middle East. Selling costly Apple products in this region will be a big challenge for the new leadership. Apple does not have cost effective products suitable for emerging markets.
In the Asia Pacific region, Apple can tap both India and China to sell more. Both are the world’s fastest growing telecom markets. China sells more Apple look-alike products than Apple original products. Nokia still dominates Indian market. Both Samsung and Research in Motion are trying to capture more market share in India.
Apple’s revenue from Americas region was $10,126 million in Q3 2011, showing 63 percent growth. Asia Pacific contributed $6,332 million, growing at 247 percent. The growth reflects that Apple is very active in the region. But there is a long way to capture significant market share.
(in $ million)
Q3 2011 Q3 2010 % GROWTH
America 10,126 6,227 63
Europe 7,098 4,160 71
Japan 1,510 910 66
Asia Pacific 6,332 1,825 247
Retail 3,505 2,578 36
Total 28,571 15,700 82
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APPLE PRODUCT PERFORMANCE IN Q3 2011 in ($million)
Q3 2011 Q3 2010 % GROWTH
Desktops 1,580 1,301 21
Portables 3,525 3,098 14
iPod 1,325 1,545 -14
iPhone 13,311 5,334 150
iPad 6,046 2,166 179
Innovation efforts will continue at Apple after the demise of Steve Jobs. But the industry expects more from the device major. Recently, Sony Ericsson CEO said he lost a big market opportunity by not following Apple and Samsung in the tablet space. If Tim Cook does not understand market demands, the digital products major will face troubles.
Apple’s desktops business in Q3 2011 posted 21 percent growth, but growth from iPod was -14 percent. iPhone and iPad grew at 150 percent and 179 percent, respectively.
The company posted record quarterly revenue of $28.57 billion and record quarterly net profit of $7.31 billion, or $7.79 per diluted share in Q3 2011.
We’re thrilled to deliver our best quarter ever, with revenue up 82 percent and profits up 125 percent,” said Steve Jobs, Apple’s CEO, sharing his last quarterly result. Right now, we’re very focused and excited about bringing iOS 5 and iCloud to our users this fall.”
Globally, price revision in smart phone space and tablet markets is happening at faster pace. Can Apple deliver innovative products in emerging markets? Will Apple continue its performance in weakening economies in Americas and the Europe? Only future will give the answers.
Baburajan K
editor@telecomlead.com
