Apple may cut iPhone SE manufacturing

iPhone SE launch
Technology giant Apple is reportedly not planning to produce a large volume of the iPhone SE that it released last month to offset the slump of its flagship series, a report said.

A report in business publication Nikkei Asian Review quoted the parts suppliers as saying that Apple would continue its reduced production of iPhones in the April-June period in light of sluggish sales.

Apple apparently does not plan to produce a large enough volume of the small iPhone SE released last month to offset the slump of its flagship series, the report pointed out.

Slow sales of the flagship iPhone 6s and iPhone 6s Plus have forced Apple to lower production for the January-March quarter by about 30 percent from the year-earlier period.

With sales still not up to the mark, Apple told its parts suppliers in Japan and elsewhere that it would maintain the reduced output level in the current quarter.

This prolonged production cut would affect the parts suppliers such as liquid crystal display panel manufacturers Japan Display and Sharp, memory chip supplier Toshiba and Sony, which provides image sensors for cameras, the report noted.

It is predicted that with their plants already operating at reduced rates, they may be forced to downgrade their earnings forecasts for the April-June quarter.

IANS

Latest

More like this
Related

Wearable device market dips 11.3% to 119 mn: IDC

India's wearable device shipments declined in 2024, for the...

TikTok returns to app stores ahead of Valentines Day

TikTok has made its return to the U.S. app...

IDC views on 5G smartphone market in Thailand

The latest IDC report, prepared by Apirat Ratanavichit, research...

IDC views on smartphone buying trends Indonesia

A report prepared by Vanessa Aurelia, research analyst at...