Smartphone shipment in China fell 14 percent to 287 million units in 2022, according to a report from Canalys.
This is the first time since 2013 that China’s smartphone market shipment has fallen below 300 million units.
Smartphone shipment in China dropped 14 percent in Q4 2022 to 74.4 million units.
Vivo (52.2 million), Honor (52.2 million), Apple (51.3 million), Oppo (50.4 million) and Xiaomi (38.6 million) are the top smartphone makers in China in 2022.
Apple (16.4 million), Vivo (12.7 million), Oppo (12.5 million), Honor (12.2 million) and Xiaomi (8.5 million) are the top smartphone vendors in Q4 2022.
“Vendors have been dealing with inventory issues throughout 2022. Most vendors started to normalize inventory levels during promotions in Q4. Vendors are also attempting to slow the expansion of offline channels to achieve a balanced online-offline channel split,” said Canalys Research Analyst Lucas Zhong.
Chinese vendors pursue premium product strategies with improved ecosystem experiences. Xiaomi partnered with Leica to introduce its Xiaomi 13 Pro series equipped with a flagship IMX989 sensor. OPPO upgraded the Find N foldable lineup with the release of its first clamshell foldable product. Honor launched MagicOS 7.0 and MagicRing, which allowed a more seamless multi-device experience.
