Amdocs India, a global customer experience management solutions provider, on Wednesday said it completed pilot projects of the new Amdocs CES 9 solution with around 6-8 telecom operators.
From June-July onward, Amdocs’ CES 9 solution which redefines the telecom service provider’s operating environment to revolutionize the customer experience, will be commercially available for deployment in India.
“We have successfully completed our pilot programs with more than 6 operators. CES 9 is a vital tool for Indian mobile operators to grow better and faster in India,” said Sanjay Sharma, regional vice president and head, Amdocs South West Asia.
Amdocs CES 9 is an integrated suite enabling service providers to unleash the power of experience by launching and monetizing innovative offers, personalizing every interaction with real-time insight, and empowering customers to take control of their experiences across any channel, network, service or device – while delivering operational efficiencies.
Amdocs India video on CES 9
Amdocs CES 9 is designed to deliver real-time integration across network control, business and operational support systems to give end customers a new level of control over their experiences.
Amdocs says the focus of Indian telecom operators has shifted more toward finalizing strategies for monetizing data.
For instance, data has become a core focus for operators such as Reliance Communications and Bharti Airtel.
Also, Indian mobile operators will be focusing more on IT investments in order to improve profitability. At present, IT investments are around 5 percent of total annual Capex of operators.
The IT investment may not be high for an operator like Uninor since the mobile service provider focuses more on voice services in certain telecom circles.
Amdocs’ Sanjay Sharma says Indian operators are going to offer two types of mobile services — premium and non-premium — to differentiate their service offerings.
Recently, American telecom giant AT&T introduced Aio Wireless that will offer nationwide wireless service to value-conscious customers interested in unlimited talk, text and data plans without an annual contract.
Service differentiation is becoming important for telecoms. This will also help in improving customer experience. The other area of operators will be to step up investments in CRM. “It is time for Indian telecoms to identify customer demands and act upon,” said Sharma.
Baburajan K
editor@telecomlead.com
