Telecom Lead Asia: Mobile advertising network Vserv.mobi has launched AudiencePro platform that allows advertisers targeting based on demographics, spending power, network usage, location, content relevance & device specific data, to reach the right audience.
The Vserv.mobi AudiencePro platform will allow advertisers to reach mobile subscribers with relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its AppWrappertechnology.
The platform will include support for all creative formats, including impactful rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.
It has signed up Airtel as its first telecom partner for this platform.
Dippak Khurana, CEO & co-founder, Vserv.mobi, said: “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers.”
Telecoms like Airtel will have opportunity to explore mobile advertising. Advertisers will be able to reach the right audience they want via premium ads across mobile sites, apps & games.
The platform will also appeal to Vserv.mobi’s publishers & developers, who will experience higher levels of monetization, due to the audience profile layer being enabled on their inventory, without any additional cost.
“Telcos, especially in emerging markets, have been looking for Mobile Advertising opportunities in today’s ‘APP’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher and developer partners,” said Rohit Verma, VP – Telecom, Vserv.mobi.
