One of the biggest hurdles developers face in the Android Market is how
to get their application noticed.
With the Android Market boasting more than 250,000 apps, developers need
to be creative for their app to become the hottest app in the Android Market.
To help overcome this challenge, Sprint announced a new program with WMC Global called Place Your Ad, which will give
developers the opportunity to secure feature placement for their applications.
Through Place Your Ad, developers can submit bids to obtain prominent
placement to market their application in the Sprint Zone and the Sprint Tab in
the Android Market. Place Your Ad allows developers to control where and when
their app is featured in Sprint Zone or the Sprint Tab and how much they want
to offer for this placement.
Place Your Ad will initially be offered in Sprint Zone and the Sprint
Tab with plans to offer additional opportunities.
“Through the years of working with many talented developers, we have
heard over and over how difficult it is to get creative and innovative apps noticed
in the marketplace,” said Kevin McGinnis, vice president-Product for Sprint.
Sprint Zone is a free downloadable application that makes it easy for
Sprint customers to pay bills, manage their account, and check voice and data
usage right from their device. Sprint Zone also includes a section with
suggested applications from the Android Market.
Apps within Sprint Zone are updated weekly, and a Sprint Zone
notification is sent to customers to inform them. Sprint also will be updating
the Sprint Tab in the Android Market weekly. This feature tab appears to Sprint
customers in the Android Market’s app section. Developers have reported a
significant increase in downloads when their app is featured in the Sprint Zone
and Sprint Tab.
“We’re extremely pleased to work with Sprint in delivering the Place
Your Ad technology,” said Robin Thompson, WMC Global chief marketing officer.
By Telecomlead.com Team
editor@telecomlead.com
