Metia, a global digital marketing agency, announced the
release of ShowMe London, a free application that allows visitors to London to
plan their itinerary and navigate their trip using an Android-based mobile
phone or tablet device.
ShowMe London provides the following functions:
Contextual descriptions and essential contact information on places of interest
(including tourist attractions, hotels, restaurants, clubs etc.) from the DK
Eyewitness Guide to London, Creation and saving of multiple itineraries,
Geo-location using Google Maps to guide the user through their planned
itinerary and offer additional places of interest based upon proximity,
Supplementary information on nearby attractions from Wikipedia and Intelligent
use of search and filtering to increase the utility of the app.
ShowMe London is a Metia Labs development project
undertaken with the support of Pearson’s Future Technologies team. It is the
first application to be created from the DK Eyewitness Guide to London dataset
provided through Pearson’s new Plug & Play Platform initiative.
The Plug & Play Platform provides independent
developers, businesses and agencies with datasets from Pearson’s award winning
content properties to allow them to create innovative new experiences and
services.
Built using HTML5, CSS3 and JavaScript, the new app runs
on both Android 2.2 and the latest Android 3.0 devices.
It is great to see how Metia has taken
one of the Plug & Play Platform datasets and created a really useful tool
for travellers and tourists who are planning to visit London. The Metia team
invested great creativity into ShowMe London, not just in the user interface
design but also in terms of the external web services they have integrated to
create a complete travel itinerary planner,” said Diana Stepner, head of Future
Technologies, Pearson.
“Working with Pearson’s open source content enabled our
mobile application development team to play with user experience (UX) on a
mobile device using terrific content and this helped us to develop a truly
innovative mobile experience. When one considers all the content that companies
like DK have to offer, and marries it with a little imagination about user
experience on mobile phones and devices, the options for where we can take
software and mobile applications becomes limitless,” said Andrew Martin, vice
president, Metia.
Metia Group recently announced the completion
of a Windows Phone mobile shopping application (app) for AmazonFresh, the
online grocery shopping site. The AmazonFresh app enables customers to
select and purchase groceries wherever they are. The feature-rich Windows Phone
app enriches the user experience by ensuring the site is quick, content is
accessible, and that the process is personalized, easy and fun.
By Telecomlead.com Team
editor@telecomlead.com
