Rovio and Madhouse announced their strategic partnership
to drive the development of mobile marketing in China. Rovio is famous for its
wildly popular mobile game Angry Birds, and Madhouse is well known for being
the largest and most intelligent mobile advertising network in China.
As part of this partnership, Madhouse will enable and
deliver ads to Rovio properties across China – including placement of
in-application banners and rich media ads as well as fully customized marketing
solutions tailored to the needs of brand advertisers.
Now advertisers on the Madhouse SmartMad Ad network can
reach Angry Birds users whenever and wherever they play.
Founded 2006 in Shanghai, Madhouse is China’s leading and
most established mobile advertising solution company – offering intelligent
targeting technology on a network that reaches 75 percent+ of all China’s mobile
internet users. The company offers solutions for both the mobile web as well as
mobile applications.
“In-app advertising is the future of mobile
marketing, as well as a key development area for Madhouse. I am very pleased to
work closely with Rovio, one of the leading mobile game and media companies in
the world, and contribute to the development of mobile marketing in China. I
trust this partnership will attract attention from brands, which will further
boost the growth of the mobile marketing industry in China,” said Joshua
Maa, the founder and CEO of Madhouse.
Since launching in 2009, Angry Birds downloads have
reached 300+ million globally. China is currently one of the largest markets
for Angry Birds and represents immense potential for continued growth. Rovio
Entertainment forecasts Angry Birds downloads in China will reach 100 million
by the end of 2011.
“With 900 million mobile users, China is the second
largest market for Angry Birds downloads, just after the United States. This
indicates the huge potential for mobile advertising, which is still to be
recognized by brands,” said Henri Holm, senior vice president, Rovio
Entertainment Asia,
By Telecomlead.com Team
editor@telecomlead.com
