Telecom Lead America: Near field communications (NFC) provider Proxama has tied up with Logic Group to create NFC-based services offering for its retail clients.
The Logic Group will start distribution of vouchers and coupons via NFC-enabled in-store smart posters.
Proxama, which has been selected as the NFC partner, will provide the NFC technology and platform to enable branded incentives to be delivered to consumers’ mobile devices following a simple tap on an NFC tag embedded in a poster.
These incentives are then redeemed at an NFC-enabled terminal during the checkout process. Subsequently, offers will be provided over the air into NFC enabled retailer apps.
The partnership includes the deployment of Proxama’s TapPoint campaign management platform that will make it possible for retailers to create their own campaigns and collect valuable ‘real-time’ analytics on the effectiveness of each individual campaign.
Proxama has already delivered a number of NFC consumer marketing campaigns for brands such as BlackBerry, EAT., Very, Orange and Nokia which demonstrate the power of the location-based consumer interaction.
Miles Quitmann, managing director of Proxama, said: “By using our TapPoint campaign management platform, retailers have the ability to collect valuable data about those consumers that participate in the campaign.”
Jon Worley, director of Customer Interactions at The Logic Group, said: “Retailers are looking to engage with the ‘always on’ mobile consumer throughout their buying journey and NFC technologies enable that engagement in-store.”
