Poynt Corporation announced its agreement
with mobile phone major Nokia to preload its mobile platform, timesPoynt, a
joint initiative of Poynt and Times Internet, on Nokia Lumia 710 and Nokia
Lumia 800 smartphones in India.
timesPoynt is a free application powered by
data from Timescity.com. It provides users in India with the ability to move
beyond discovery of their local area to locate restaurants, nightlife, events,
movie theaters and weather information.
timesPoynt features the ability to allow
users to click-to-call businesses, get directions, browse listing websites,
send details to a friend or add listings to their device calendar or address
book.
The Nokia preload is Poynt’s second distribution
agreement with a handset maker in India. Earlier this month, Poynt joined hands
with Samsung Android devices. Distribution agreements with OEMs like Nokia, are
key to marketing campaigns in India.
To monetize timesPoynt, the partnership
plans to leverage the Times Group’s relationships in India with advertisers,
agencies and merchants.
It plans to market and promote timesPoynt
through all its media vehicles such as radio, television, magazines and
newsprint. OEM preloads are key to targeting the more than 858 million mobile
subscribers in India as they allow users of specific devices, such as Nokia and
Samsung, to discover the best apps for their device with the least time spent
searching.
“Preloads of Poynt Corp.’s mobile
platforms on leading OEM’s such as Nokia have proven to drive dramatic
increases in adoption and retention rates,” said Andrew Osis, CEO, Poynt.
Poynt, including timesPoynt, has been
preloaded or distributed with eight mobile carriers and device manufacturers
throughout the Company’s operating geographies, five of those agreements
occurred in 2011.
These preloads include deals with major
carriers such as Sprint subsidiaries Virgin USA and Boost Mobile USA, Cricket,
Wind Mobile in Canada, Virgin Media and Vodafone in the United Kingdom, as well
as globally with device manufacturer Samsung, and now Nokia in India.
As Poynt becomes available across more
geographies and devices, the company anticipates increased user acquisition and
retention will broaden revenue streams, augmented by the monetization of our IP
portfolio.
Poynt is available as a free download for
users in India, Canada, the United States, the United Kingdom, Germany, France,
Italy, Spain and Australia on Android, iPhone, Windows Phone and Nokia devices,
BlackBerry smartphones and BlackBerry Playbook tablets from the respective App
Stores. Poynt is also available via Over the Air download at m.poynt.com.
By Telecomlead.com Team
editor@telecomlead.com
