Nokia Italia has partnered with Sky and Microsoft to deliver pay-TV service to all Windows Phone 8 Nokia Lumia devices in Italy.
The service will be available from middle of December. Sky Go on Windows Phone allows users to view 30 pay-TV channels on the go.
The service is already chosen by 1.9 million Sky subscribers, the company said.
The agreement allows Sky to enhance its mobile service by offering some of its most prestigious content to owners of Windows Phone 8 Lumia smartphones, which are increasingly widespread in Italy.
“Sky Go on the Windows Phone 8 platform is a world exclusive for Italy and a true Christmas present for our customers,” said Paola Cavallero, general manager, Nokia Italia. “We are particularly pleased with the partnership with Sky as it will further increase the satisfaction of our Italian users of Lumia devices.”
The app, in addition to the recent arrival in the Store of other successful brands such as Instagram and Vine, will be available on the entire Lumia family stretching from the Lumia 520 to the new Lumia 1520 with its high-quality 6-inch screen, the company said.
The partnership will boost customers’ chances to access their favorite programs on devices such as the new Nokia Lumia 1520.
“We are enthusiastic about our collaboration with Sky and proud that Italy has been chosen for the global debut of Sky Go on Windows Phone. This is further confirmation of the excellent results that have led our mobile operating system to become the second largest in Italy in the third quarter of 2013,” said Silvano Colombo, Consumer Channel group manager, Microsoft Italia.
“Thanks to Sky Go, the line-up of Windows Phone applications has been further expanded, confirming Microsoft’s commitment to guaranteeing its users access to the best of entertainment on their smartphones as well,” Colombo added.