Telecom Lead India: Finnish phone maker Nokia announced partnership with Vodafone India to offer an integrated billing solution on the Nokia Music Store.
Vodafone India consumers using Nokia’s music service on their Nokia feature phones and Nokia Asha smartphones can renew their subscriptions via their Vodafone accounts and download songs and albums from the Nokia Music Store.
Renewal subscriptions for the Nokia Music Store are available for three durations viz., 7 days for Rs 50; 30 days for Rs. 99; and 90 days for Rs. 250.
The integration enables Vodafone India consumers to pay for the renewal as part of their monthly phone bills or have the amount debited from their pre-paid balance.
“Offering integrated billing service for music downloads will help to strengthen the music ecosystem in India and ensure that Vodafone customers enjoy a convenient purchase process. This service is a big step in a series of innovation led products from Vodafone,” said Vivek Mathur, chief commercial officer, Vodafone India.
The Nokia Music Store is the largest online repository of legal digital music in India with a catalogue of over 4.5 million DRM free songs, including across 16 Indian languages, and 1.4 million songs downloads a day.
“Music with its universal appeal plays a key role in differentiating the Nokia experience. We have a strong proposition in the Nokia Music Store and are delighted with the tremendous consumer response we are witnessing in India,” said Viral Oza, director Marketing, Nokia India.
