Hungama.com in association with Nokia, the principal sponsor of the IPL team Kolkata Knight Riders, announced Hungama MyPlay,a music application on Facebook. The application allows you to send in your dedications to the entire team or individual players, to cheer them. Besides playing the latest music one can also dedicate music tracks to their friends on the Facebook list. As part of this association, Hungama and Nokia aim to involve KKR fans across the world to be a part of the IPL cricket action.
Social networks have become the most preferred medium to connect with not only friends, but also our favourite film or sports personalities. Facebook users can now dedicate their favourite music tracks by using the ‘dedicate’ feature of Hungama MyPlay application to their chosen KKR players”, said Siddhartha Roy, COO, Hungama Digital Media.
MyPlay will feature more than 4,50,000 music tracks from latest Bollywood releases, regional content in languages such as Marathi, Gujarati, Punjabi, Bhojpuri, Kannada, Bengali, Tamil & Telugu. The application will enable users to listen to their favourite songs via live streaming, to dedicate songs to the team KKR players or friends on Facebook, create and share playlists. MyPlay also allows users to synch their existing playlist on Hungama.com with the Facebook application.
Nokia is excited to associate with Hungama to get even closer to cricket and KKR fans this IPL season. The app brings two of India’s biggest passions together – Bollywood and Cricket – and allows fans to express their love for the team”, said Viral Oza, director – Marketing, Nokia India.
By TelecomLead.com Team
editor@telecomlead.com
