Telecom Lead Asia: Flytxt, a provider of mobile marketing
solutions, has tied up with Hutch, a mobile operator in Sri Lanka, to integrate
Flytxt platform to establish and maintain a meaningful conversation with Hutch
subscribers.
For Flytxt, this is the first foray into the growing Sri
Lankan telecom market. Currently, the mobile marketing campaign management
company has presence across Europe, Africa and Asia.
Flytxt said the integration of Flytxt platform with Hutch
will enable the company to understand customer preferences with greater
precision.
Moreover, the platform is designed to streamline and
automate the marketing operations for higher efficiency with real time
reporting. This will enable Hutch to achieve higher visibility of their
marketing performance.
Flytxt assists Hutch to craft highly effective and
impactful mobile marketing campaigns aimed at their subscribers.
Our mobile marketing solutions have set benchmarks in
the industry and now Hutch subscribers in Sri Lanka will be able to derive
excellent benefits from it. We constantly strive towards facilitating mobile
operators to create strategic marketing programs and enabling them to
effectively manage their subscriber base. Hutch will attain significant
acceleration in achieving their business goals,” said Vinod Vasudevan, CEO,
Flytxt.
Flytxt offers its solutions to several operators across
South Asia and Africa with a combined subscriber base of over 250
Million. The company has run over 50000 campaigns across these continents
over the past 12 months.
We believe Flytxt’s proven ability and deep experience
in mobile marketing will add significant enhancement to our customer experience
and we will continue to benefit from their in-depth expertise in keeping our
customers happy,” said Anand Prakash, COO of Hutch.
