Telecom Lead India: Flytxt, in partnership with Robi Axiata, has launched mADmart, mobile ad market place in Bangladesh.
mADmart will offer brands and ad agencies an opportunity to engage their potential consumers through mobile.
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Vinod Vasudevan, CEO, Flytxt, says operators can now unlock a new revenue stream by offering consumer insights and multi-channel engagement opportunities for brands and agencies.
Flytxt says its customers get around 2 to 50 times higher conversions with precisely targeted marketing compared to carpet bombing campaigns. The VAS major expects the brands to benefit from this precise targeting in their ad campaigns too.
Shahnul Hasan Khan, group director of Ezzy Communication and the business partner for mADmart in Bangladesh, said: “Subscribers will receive only relevant ads and brands will enjoy unprecedented consumer reach and unparalleled customer segmentation, which makes our value proposition compelling against the conventional advertising media.”
mADmart is powered by a mobile advertising technology platform QREDA.
The market place will enable ad campaigns in push and interactive mode in addition to supporting settlement models like CPC, CPM and CPA.
Recently, Robi Axiata renewed its enterprise agreement with Microsoft. Under this agreement Tech One Global will process orders from Robi and deliver various Microsoft licensed products along with the supports, training, knowledge sharing, upgrades/updates, etc. This will help Robi to reduce operational cost and increase the productivity as well as the information security by using Microsoft’s original software licenses.
