deCarta, a provider of
location-based services (LBS), announced its partnership with handset provider
ZTE Mobile Telecom to provide Chinese consumers with advanced search,
navigation and mapping services in its mobile handsets.
As one of deCarta’s first major
customers in China, ZTE Mobile Telecom plans to bundle deCarta’s applications
on its handsets.
“Demand for premium
location-based mobile services in China is growing at an incredible rate. Our
users want the quickest, most precise navigation and mapping capabilities possible,”
said John Chen, CTO of ZTE Mobile Telecom.
In China, demand for location-based
services has grown rapidly without Google in the region; this has left OEMs to
find other providers of worldwide location-based applications for their Android
devices.
“deCarta provides OEMs and
developers with global mapping and navigation applications and APIs,” said
Mike Cottle, vice president of worldwide sales for deCarta.
“We are working with ZTE and
other OEMs as well as independent application developers in China so they can
offer unique LBS services to consumers in China,” Cottle added.
By Telecomlead.com Team
editor@telecomlead.com
