Telecom Lead Asia: Airtel has launched Apna Chaupal, a voice based portal for value added services, targeting mobile users in rural and semi-urban markets.
Leveraging Apna Chaupal, customers of Bharti Airtel can access information on day-to-day activities including agriculture, devotion, job updates, entertainment, education and health — in their regional language.
India’s #1 telecom operator said the voice based service will enable customers to access a informative services like learning agricultural techniques, receive instant updates on Mandi rates and Government jobs, listen to Live Aarti’s from religious shrines, access entertainment services like Hello Tunes, Comedy FM and radio, receive updates on cricket matches, learn English, seek career counseling and much more on their mobile phones with just a simple voice call.
“Apna Chaupal service enables our users to easily avail all the relevant value added services from a single portal at 58080 without having to memorize the individual dialing numbers of each of the services,” said Rohit Gothi, CEO – Delhi/NCR, Bharti Airtel.
Call to the IVR number 58080 is toll free. However, customers would be charged applicable subscription rates for the service packs subscribed.
