EYE and Ace Marketing &
Promotions announced their Location-Based Mobile
Marketing Network (Mobiquity Network) will expand to an
additional 50 malls in the third quarter of 2011.
The
expansion will bring the total to 67 malls across the U.S. Ace’s mobile
technology allows advertisers to deliver offers and rich media content via
Bluetooth or Wi-Fi
to on-the-go shoppers’ mobile devices. This advertising medium targets
shoppers with engaging content as they move about the mall environment and does
not require them to download apps or be tracked by GPS, two of the barriers to
successful mobile campaigns.
EYE’s units
enhanced with Ace’s
mobile technology are strategically positioned near entrances, anchor stores,
escalators and other high-traffic and high dwell-time areas throughout each
mall to maximize advertising messaging reach and frequency.
Ace’s Mobiquity Network
will be integrated into backlit and digital advertising assets across many of
EYE’s top mall properties across the top 20 Designated Market Areas (DMA’s).
Ace’s Mobiquity Network is scheduled to be fully installed by August 2011 in
over 500 advertising zones across the 67 malls, giving advertisers the ability
to deliver messaging to approximately 60 million mall visitors per month.
EYE and Ace Marketing have
further announced that they have extended their exclusive contract through
December 2015. This extended agreement gives EYE and Ace Marketing the ability
to offer an ongoing commitment to advertisers seeking a turnkey mobile
messaging option targeting mall shoppers. The integration of mobile proximity
marketing with out-of-home advertising has the additional benefit of measurable
reporting back to the advertiser.
Some campaign elements
delivered through this medium include movie trailers, coupons and special
offers, announcements, and ring tones and screen savers.
EYE is constantly looking
for opportunities to help our advertisers engage with mall audiences. We have
found Ace’s location-based mobile marketing units to be an excellent delivery
method. The technology gives advertisers the ability to interact with
over 90 percent of the phones on the market today from a single platform within
each mall,” said Jeff Gunderman, senior vice president and general manager, Eye
Shop.
EYE has been a terrific
partner and they have played a vital role in helping us grow our Location-Based
Mobile Marketing Network. We are very
excited about extending our relationship with them and look forward to
continuing to grow the Network together,” said Dean Julia, CEO, Ace.
By TelecomLead.com Team
editor@telecomlead.com
