35 percent of operators are implementing
value-based charging strategies such as bill-shock prevention and social
networking plans that make applications such as Facebook, MySpace and Twitter
zero-rated.
Only 13.5 percent of operators sampled are
currently offering ‘true unlimited’ plans.
26 percent of operators sampled already
have revenue sharing deals and charging models in place.
48 percent of operators sampled are
currently curbing data overage.
15 percent of operators sampled charge for
tethering, mainly in North America and EMEA.
Cloud music providers, Spotify, Pandora and
Rhapsody are driving the revenue sharing charge.
Operators are moving away from
all-you-can-eat data plans towards volume-based models, aimed at curbing usage,
deferring investments and increasing ARPU, according to Allot Communications, a
supplier of service optimization and revenue generation solutions for fixed and
mobile broadband service providers.
“This is a crucial time for mobile
operators to adopt new charging modes that allow subscribers to maximize the
value they get out of their data plan,” said Monica Paolini, founder and
president of Senza Fili Consulting.
The Allot MobileTrends Charging report from
Allot shows that many operators have already started shaping win-win usage
models that do just that, while also optimizing the utilization of network
resources.
“Our MobileTrends Charging Report
reaffirms the trend towards Value-based Charging we see in the market, which is
evident from the use-cases being rolled out by our customers,” said Andrei
Elefant, Allot’s vice president of Marketing.
By Telecomlead.com Team
