App gold rush will continue in 2012 as
developers seek riches from more than 40 billion downloads.
Three mobile app trends suggested by
Strategy Analytics include the following:
1. Apple will roll out carrier billing in
emerging markets.
2. Amazon and Nook app stores will account
for more than 25 percent of Android downloads in the US.
3. A car manufacturer will partner with
Android for a dedicated automotive app market.
Manufacturers, developers, and content
owners recognize apps opportunities in bringing differentiated products to
market while locking consumers into an ecosystem.
As a result, in 2012, many companies will
begin integrating apps with their devices while market leaders will seek ways
for maintaining their edge in any way possible.
“These three key predictions portend a
trend in the apps space next year. The theme for 2012 will be new storefronts,
new devices and new business models,” said Josh Martin, director of Apps
Research at Strategy Analytics.
2011 was a year of unbelievable growth in
the apps market. Strategy Analytics estimates that more than 30 billion apps
were downloaded across various connected devices. This explosive growth will
lead to increased competition for the coming year, along with validation that
the app economy is real and here to stay, with more players entering the app
space.
By Telecomlead.com Team
editor@telecomlead.com
