Lady Gaga and Zynga have announced a partnership to launch the mega-artist’s new album ‘Born this Way‘ Launching on May 17th, the first-of-its-kind program gives players on popular online game, FarmVille, throughout the world a first listen to exclusive un-released songs from the upcoming music album when they visit GagaVille, a uniquely designed neighboring farm in FarmVille, named after Lady Gaga.
Zynga is also rewarding players with limited edition Lady Gaga virtual items on RewardVille.com for them to enjoy across the Zynga games they love to play.
Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album”, said Lady Gaga in a statement.
Our partnership with Lady Gaga offers many new experiences: exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games”, said Owen Van Natta, EVP- Business, Zynga.
The Zynga/Lady Gaga program runs from May 17th to May 26th. This is the second time Zynga and Lady Gaga have teamed up. In March 2011, the two entertainment icons teamed up to raise more than $3 million for Japan relief efforts.
By TelecomLead.com Team
editor@telecomlead.com
