VeriFone Systems and NBC Owned Television
Stations, a division of NBCUniversal, announced a long-term strategic and
advertising sales agreement.
The agreement will deliver audiences across the country access to NBCUniversal’s news,
information and entertainment programming in more than 12,000 taxi cabs as well
as at thousands of gas stations and other digital out-of-home platforms in the
future.
The agreement will also provide advertisers
unmatched capabilities to engage consumers interactively through e-commerce,
couponing and microsites.
“NBCUniversal is the perfect strategic fit
for us as we extend our payment-enabled media platform beyond TaxiTV into other
verticals, including our existing client base of over 60,000 gas stations and
more than one million retail installations,” said Bud Waller, vice chairman of
VeriFone.
The collaboration will cover taxis in nine
markets, including New York, Chicago, Boston, Las Vegas, San Francisco,
Washington, D.C. and Miami, and some gas stations, with additional expansion
planned.
“With VeriFone, we have chosen to partner
with the industry leader to deliver best-in-class content and our strong sales
capabilities to one of the nation’s largest collection of taxis and gas
stations,” said Greg Scholl, president of Local Integrated Media for NBC Owned
Television Stations.
In New York, riders will be able to watch a
vast array of NBCUniversal programming on high-resolution screens.In the
future, consumers will be able to download content directly to their
smartphones.
With VeriFone’s recent upgrade to its
entire fleet of 6,800 NFC-enabled New York taxis – New York’s largest taxi
fleet under one digital out-of-home provider NBC Owned Stations will be able
to offer advertisers new and interactive functionality, including the ability
for riders to make purchases directly from the taxi screen.
Recently, VeriFone Systems announced that it has signed an agreement to acquire point,
Northern Europe’s largest provider of payment and gateway services and
solutions for retailers from Nordic Capital for Euro 600 million.
By Telecomlead.com Team
editor@telecomlead.com
